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(PDF) Online vs. Offline Coupon Redemption Behaviors

(65.5 %) off er perce nt-off and 566 (1 1.8 %) offer dollar-off coupons. T he percent-off coupons range fro m 5% to more than 5 0% an d t he d ollar- of f coupo ns ran ge fro m KR W 1, 000 to more

Category:  coupon Get Code

(PDF) A Price Discrimination Theory of Coupons

coupons is made by trading off the savings obtained against the cost of using coupons. There are many costs that can be identified. These are the cost of organization (cost of

Category:  Trading Get Code

(PDF) Effects of Coupons on Consumer Purchase Behavior: A

77% of the United States population uses coupons and shoppers saved more than $3 billion last year by doing so. Coupon users report an average of 11.5% savings on their grocery bill with coupons

Category:  coupon Get Code

Coupon Value: A Signal for Price?

shown for coupons that use percentage discounts and leads to the question of whether the phenomena is restricted to promotions that are communicated in percentage-off terms

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Money-off Coupons and the Consumer: Are They Worth the

Is the use of coupons a worthwhile practice for consumers? What defines a cost-effective money-off coupon user? In this study, the time cost of clipping and organizing grocery coupons is compared

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(PDF) The Coupon-Prone Consumer: Some Findings Based on

In related work, Bawa and Shoemaker (1987,1989) found that propensity to use an off-price coupon increased with education, income (weakly), and household size. Determinants of Store-Level

Category:  coupon Get Code

(PDF) An investigation of coupon-prone consumers: Their

It was also found that coupon-prone consumers respond to coupons more emotionally than others, showing a general tendency to enjoy using coupons itself more than to evaluate economic benefits

Category:  coupon Get Code

A Price Discrimination Theory of Coupons

cents-off coupons for inducing trial. Further and most importantly, the hypothesis has no prediction on the intensity of coupon usage across consumers. Note that the crucial

Category:  coupon Get Code

(PDF) Pleasant Surprises: Consumer Response to Unexpected

Package coupons can be broadly classified into three types: peel off coupons, on-pack coupons, and in-pack coupons. Our model helps understand the relative impact of these three types of coupons

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